4 Ways to Keep Your Competitors from Eating Your Lunch — Fortune

When Angela Ahrendts became CEO of 160-year-old British clothing maker Burberry in 2006, an industry analyst asked her to name the company’s most worrisome rival. Was it Louis Vuitton, Gucci, or some other luxury brand? No, Ahrendts replied: “It’s Burberry online.” The urgent question, as she saw it, was how Burberry stores could entice millennial…

via 4 Ways to Keep Your Competitors from Eating Your Lunch — Fortune

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